Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words - 1

Marketing Plan - Essay Example This is its competitive strategy. This plan looks into details the company’s information including its market and competitive strategies. It also conducts a SWOT analysis on the company and gives adequate recommendations. This airline company is situated in Dallas –Texas. Founded in 1967, the airline company started its operations in 1971. It has approximated employees of 44831 employees. It operates a total of 3400 or more flights per day. It flights services 89 destinations in 42 states. It has over 550 Boeing 737 operating at a high rate of six flights each day. It acquired fellow Air Tran Airways in 2011 and expectations are high on integrating the carriers by end 2014. The company became one airline in 2012 after it was issued with an operating certificate (J. Leach, 34). The mission of this airline is the dedication to provision of high quality customer service delivered in a way of bringing out warmth to the customers, friendliness and the best company spirit. The CEO, Gary Kelly admits that the company’s employees are their competitive strategy. The company has a purpose of connecting all individuals to the most important aspects of their lives in a friendlier, more reliable and very pocket friendly travel. Thus, it aims at having a large clientele base. To ensure quality customer service, the company motivates its employees. It ensures that their pay is good thus the employees are ever smiling especially the ones in close contact with the clients. The company also enhances its vision and mission to its employees by the power of storytelling. This also strengthens the employees’ daily interactions with customers. Every month, the south west spirit magazine has a story of one of its employees who has succeeded in the field. This motivates other employees. The stories are also accompanied by videos to assist all employees in visualizing each and every step they make.

LinkedIn Essay Example | Topics and Well Written Essays - 250 words - 1

LinkedIn - Essay Example The net growth of net income is different from net revenue. The interaction between costs and the net revenue results into the net income. In 2014, the company received the highest income but the costs incurred increased considerably, and the level of income decreased thus causing losses. In the year 2010, there was an exemplary growth in the income accrued as a result of the vast growth of income and the costs were slightly minute. The prices increased in 2014 by a significant and substantial percentage since the company had to incur enormous sale costs in an effort to make more sales. The company was growing significantly fast. Consequently, the administration costs increased. Sales, marketing and product development costs mark the most significant costs of the company. The sales and marketing costs help the company are incurred when the company seeks to publicize the product thus improving sales. The costs include promotional costs like commission paid to salespersons and delivery costs. The product development costs are incurred when updating the features of the existing product to make it more appealing to the customers. This increases the likelihood of the customers to buy the product. The product development facilitates the necessary growth of the company (Sherman 67). In 2014, LinkedIn members could be classified according to the countries where LinkedIn has established its operations. Such countries include USA, China, Mexico, United Kingdom and many other countries. In the previous years, the number of members was only substantial in USA and very few in other Nations. The insignificant number of members outside USA made it difficult to estimate the number of members in each